For backyard pitmasters & BBQ lovers

Because Pit Happens

All-natural rubs, sauces and marinades for every cook, from first fire to competition day.

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Pitmaster Kirk Malzer

Home of a Steak World Champion

The pitmaster behind Fat Boy is bringing home steak titles on the biggest stages in barbecue.

First-Ever RCOA Steak World Champion 🏆 World Champion
First-Ever RCOA Steak World ChampionRib Cookoff Association World Championship
2026 Memphis in May World Championship Barbecue Cooking Contest Steak Champion 🏆 Memphis in May
2026 Memphis in May World Championship Barbecue Cooking Contest Steak ChampionMemphis, Tennessee
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Because pit happensHome of a steak world championAll naturalClean ingredientsNo preservativesKeto optionsBBQ is supposed to be fun
Pitmaster Kirk Malzer of Fat Boy Hickman's BBQ

Meet the pitmaster

Kirk Malzer

Fat Boy is run by Kirk and Erin Malzer out of Hickman, Nebraska. Kirk competes against the best cooks in the country, and our all-natural, gluten-free rubs and sauces are built for real flavor, whether it's your first cook or competition day.

Follow Kirk @bbqkirk: Facebook · Instagram · TikTok · YouTube

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Fan Favorites

 
Fat Boy Hickman's BBQ Sweet Rub 9 oz shaker bottle, front label
Best Seller

Sweet Natural Gluten Free BBQ Rub 9 oz

$12.99
 
Fat Boy Hickman's BBQ Cowgirl Rub 8.6 oz shaker bottle, front label
Best Seller

Cowgirl Gluten Free Natural Keto Friendly BBQ Rub 8.6 oz

$12.99
 
Fat Boy Premium All Purpose Rub 5 lb bag, front
Best Seller

Premium All Purpose Gluten Free Natural BBQ Rub 5 lb

$45.99

Sold Out

 
Fat Boy Hickman's BBQ Premium All Purpose Rub 8.6 oz shaker bottle, front label
Best Seller

Premium All Purpose Gluten Free Keto Friendly BBQ Rub 8.6 oz

$12.99

Sold Out

 
Fat Boy Sweet Rub 5 lb bag, front
Best Seller

Sweet Natural Gluten Free BBQ Rub 5 lb

$45.99
 
Boars Night Out White Lightning rub bottle, front label

Boars Night Out White Lightning 14.5 oz

$12.99
 
Fat Boy All Purpose Wild Game Seasoning 4 oz shaker, front label

Natural All Purpose Wild Game Seasoning 4 oz

$5.95
 
Fat Boy Hickman's BBQ Pecan Rub 8.3 oz shaker bottle, front label
Sold Out

Pecan Natural Gluten Free BBQ Rub 8.3 oz

$12.99

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Two bottles of Fat Boy Haugwaush BBQ sauce 19 oz

Haugwaush Gluten Free Natural BBQ Sauce 19 oz - Pack of 2

$13.98
 
Two bottles of Fat Boy Sticky Stuff BBQ sauce 19 oz

Sticky Stuff Gluten Free Natural BBQ Sauce 19 oz - Pack of 2

$13.98
 
Fat Boy Sticky Stuff BBQ sauce 19 oz bottle, front label
Best Seller

Sticky Stuff Gluten Free Natural BBQ Sauce 19 oz

$6.99
 
Two bottles of Fat Boy Swinewaush no sugar added BBQ sauce

Swinewaush No Sugar Added Gluten Free Natural BBQ Sauce 13 oz - Pack of 2

$14.90
 
Fat Boy Swinewaush no sugar added BBQ sauce bottle, front label

Swinewaush No Sugar Added Gluten Free Natural BBQ Sauce 13 oz

$7.45
 
Fat Boy Haugwaush BBQ sauce 19 oz bottle, front label
Best Seller

Haugwaush Gluten Free Natural BBQ Sauce 19 oz

$6.99
 
Fat Boy Prospector's Gold Carolina-inspired BBQ sauce bottle, front label
Save 68%

Prospector's Gold Gluten Free Natural Carolina-Inspired Sauce 13 oz (PAST BEST BUY DATE 5/5/25)

$2.00 $6.45
 
Fat Boy Trail Blazer Wing & Hot Sauce 12 oz bottle, front label

Trail Blazer Gluten Free Natural Wing & Hot Sauce 12 oz

$6.99
 
Hickman's Marinade Package: Divine Swine, Party Fowl and Bovine Bonanza marinades

Hickman’s Marinade Package

$12.87
 
Fat Boy Top 2 Rub Package: Premium All Purpose and Sweet Rub
Sold Out

Top 2 Rub Package

$25.98

Sold Out

 
Fat Boy All Purpose Rub Package: Premium All Purpose and Cowgirl Rub
Sold Out

All Purpose Rub Package

$25.98

Sold Out

 
Hickman's Party Fowl Poultry Package: rub and injectable marinade

Hickman’s Party Fowl Poultry Package

$8.58
 
Hickman's Bovine Bonanza Beef Package: rub and injectable marinade

Hickman’s Bovine Bonanza Beef Package

$8.58
 
Hickman's Marinade Package with marinade injector
Save 10%

Hickman’s Marinade Package With Injector

$16.87 $18.86
 
Fat Boy Top 4 Rub and Sauce Package
Sold Out

Top 4 Rub and Sauce Package

$39.96

Sold Out

 
Hickman's Party Fowl Poultry Package with marinade injector
Save 13%

Hickman’s Party Fowl Poultry Package With Injector

$12.58 $14.57

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Build Your Own Bundle

Pick any 3 or more Fat Boy or Hickman’s rubs, sauces or marinades and 10% comes off automatically in your cart.

  • Rubs
  • Sauces
  • Marinades
  • Fat Boy & Hickman’s
Start building
Sweet Natural Gluten Free BBQ Rub 9 ozCowgirl Gluten Free Natural Keto Friendly BBQ Rub 8.6 ozSweet Natural Gluten Free BBQ Rub 5 lb 10%off

Seal In The Flavor

 
VacMaster Sidekick compact vacuum sealer

VacMaster Sidekick Compact Vacuum Sealer

$89.99
 
VacMaster Sidekick vacuum sealer with 3-piece canister set

VacMaster Sidekick Vacuum Sealer & 3-Piece Canister Set

$123.99
 
VacMaster Sidekick vacuum sealer with large canister

VacMaster Sidekick Vacuum Sealer & Large Canister

$94.99
 
VacMaster Sidekick vacuum sealer with medium canister

VacMaster Sidekick Vacuum Sealer & Medium Canister

$95.99
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